People are the process.

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Katie Guillory - Goldmine President
Katie was first bit by the qualitative bug while working for The Advertising Council as a research manager. Involved with marketing research for almost a decade, she has developed her insightful and dynamic moderating style through well-respected qualitative research houses, such as Hall and Partners USA, Inc. She is a graduate of Harvard College with a degree in Linguistics and German.

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In Spring 2003, Katie formed KG Research, Inc., to focus on projects that strengthened her skills as a strategic thinker, effective writer, and qualitative researcher. In 2007, she launched Goldmine Research, a growing group of energetic and intelligent researchers who specialize in optimizing brands and advertising through consumer insight and understanding.

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Ask us how we can provide insight to better position your organization.

The next step.

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We are curious about your consumers and are excited to learn about you. To find out more about how qualitative marketing research can improve your focus and provide you with direction, or for more information on career opportunities, contact us:

 

17 Ridgecrest Drive
Ridgefield, CT 06877

203.797.1655
info@goldmine-research.com

 

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Uncovering insight.

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End-to-end, in-depth research is our specialty – our researchers are excellent listeners, thinkers, and writers. That combination is rare in the qualitative research field.

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Listen & Understand > Think & Design > Ask & Navigate > Interpret & Report

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Our researchers will immerse themselves in your project, skillfully moderating inquiries that will help guide your initiatives.

• Listening to your concerns and truly understanding your objectives
• Understanding your audience by becoming intimately familiar with language, concepts, trends, and media used by various consumer groups
• Thinking about the products or services, the target, and the objectives to determine the best qualitative approach
• Designing a research methodology that best leverages existing knowledge while creating the best potential for desired knowledge
• Asking provocative questions to delve into consumers‚Äô motivations and influences
• Navigating consumers‚Äô consciousness and moving beyond first and even second answers
• Interpreting consumers‚Äô answers as they relate to your objectives, marketplace conditions, and competition
• Reporting results in a way that is relevant and meaningful to you and your stakeholders.

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Ultimately, we are experts in branding, advertising, and people – talking to them, getting them to think, and understanding them. We employ a comprehensive approach to get to the root of your consumer marketing issues.

Inspiring innovation.

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We serve organizations of all sizes in many different industries, from media and communications to food and pharmaceuticals. Our consultants will bring thoughtful consideration and the highest quality business and research experience to your project as they have for these clients:

• Y&R
• Element 79
• Saatchi & Saatchi
• Grey Advertising
• Kaplan Thaler Group
• West Wayne
• HH Advertising
• Sundance
• MEAT
• Six Degrees
• Agenda
• The Hartman Group
• Stingray Research
• Unilever
• Dove
• Degree
• Axe
• All
• Sunsilk
• Procter and Gamble
• Duracell
• The Advertising Council
• 20th Century Fox
• Lifetime Television
• Oxygen
• AOL
• Oberon Games
• Large Animal Games
• Cricket Communications
• Dannon
• Barilla
• Sears
• Circuit City
• Vanity Fair Intimates
• Bic
• Science Diet
• Firmenich
• Givaudan
• Affinia Hospitality
• Pfizer
• Amerisource Bergen
• Bayer
• Johnson & Johnson
• British Medical Journal

Our researchers have gained a wealth of knowledge from working with these market leaders. Let us show you how we can apply this expertise to your project.

Exploring breadth and depth.

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Qualitative research spans a comprehensive range of exploration and development.

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At Goldmine, we focus on well-developed insight and maximizing ideas, regardless of the type of research.

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Specifically, we conduct studies in all of the following areas:

• Exploratory research
• Product development
• Innovation
• Packaging research
• Web site usability testing
• Game testing
• Strategy development
• Positioning research
• Advertising development
• Brand identity engineering
• In-home and ethnographic research

While research is most useful early in the development process, we are happy to work with you at any stage to answer questions and uncover strategic direction so you can move forward confidently.

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Goldmine researchers have extensive experience with a range of market segments, from consumers to professionals:

• Stay-at-home moms
• Hardcore gamers
• Young professionals
• C-level professionals
• Teens
• Doctors
• Medical professionals
• Business and IT professionals
• Business owners

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Tell us about your marketing mystery – we look forward to any qualitative research challenge, and to helping you find direction.

Leveraging Experience

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Goldmine Research is a full-service qualitative marketing research house. We focus on in-depth learning from consumers and business professionals to help you achieve your business and communications objectives.

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We employ many research techniques and methodologies, with specific experience in focus group discussions and in-depth interviews. We find these tactics, combined with our progressive approach, to be valuable tools when used properly. We are committed to the optimal use of proven methods for deep and meaningful results..

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Goldmine believes that leveraging consumer attitudes and behavior is crucial in creating meaningful strategies, products, and communications platforms for our clients.

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Our work doesn’t stop there.

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Equally vital is the analysis and interpretation of results, and we also work relentlessly after fieldwork is complete to listen to what was said – and what it all means.

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The result? Insight. Actionable findings. Clarity.

Finding your focus.

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When customer beliefs might be hidden, when the meaning of a product could be complex, when emotional response to a brand could be layered and dynamic – that’s when qualitative research is most important.

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Goldmine is a full-service qualitative marketing research firm. Our researchers provide keen insight and give unparalleled direction.

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Since every research project calls for a unique approach, we’d love to tell you how our careful preparation meets creative problem solving to help you to focus your strategy.