People are the process.
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Katie Guillory - Goldmine President
Katie was first bit by the qualitative bug while working for The Advertising Council as a research manager. Involved with marketing research for almost a decade, she has developed her insightful and dynamic moderating style through well-respected qualitative research houses, such as Hall and Partners USA, Inc. She is a graduate of Harvard College with a degree in Linguistics and German.
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In Spring 2003, Katie formed KG Research, Inc., to focus on projects that strengthened her skills as a strategic thinker, effective writer, and qualitative researcher. In 2007, she launched Goldmine Research, a growing group of energetic and intelligent researchers who specialize in optimizing brands and advertising through consumer insight and understanding.
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