It is extremely exciting to be launching this new web site as part of the reconfiguration of KG Research, Inc. Following three and a half successful years of qualitative research, it is time to take the company to a new level. We are brand lovers and want to create more around the interesting work in which we have been involved over the past several years; hence, this reorganization to Goldmine – a qualitative market research agency dedicated to uncovering consumer insights and turning those into actionable recommendations for clients...
We are hoping to use this portion of the site to write about some of the trends and insights that are being spotted among consumers of all sorts, as well as to share experiences in some of the markets visited across the country. While large, ‘traditional’ markets are always useful when conducting focus groups and interviews, some of the smaller markets have also yielded insightful discussions with consumers, and we are happy to spread the word about new places in which research could be useful.
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